The final quarter of the year is a time for focus and productivity. We see a lot of our clients use this time to invest in driving awareness of their business, as a result, there are a lot of conferences and events happening. Over the years we have supported businesses of all shapes and sizes to make a success of their event through print and this year is no different.
We talk a lot about conferences and the print items needed to help maximise the experience, we thought it useful to remind ourselves of the kind of tools available to help make your event season as successful as possible. Before we start to choose what kind of print or promotional items we might need, we first have to do a bit of planning. Some things to consider:
- Set your goals: Decide on what you wish to achieve at the conference and the KPIs that will help you identify if the event has been a success.
- Target Audience: Check that the event is in alignment with your current or new target audience.
- Communication: Make sure you prepare your pre-event, on the day and post-event communications well in advance to help maximise the opportunity and allow them to be delivered in a timely manner.
- Know your KPIs so you can identify if the event has been a success or not.
- Team: Bring together the right team to help engage and maximise the event opportunity.
- Promotional Items: Plan what leaflets, branded clothing, giveaways and tools you will need at the event to help you gain the most engagement with your audience.
Whether you are running an exhibition stand or organising a full-day event, print is essential for engaging with your audience, creating brand recognition and professionalism for the big day. With this in mind, we share our conference planning checklist with our top print and promotional item picks for your next conference or event this autumn:
Displays
From roller banners to curved stretched fabric walls and podiums, displays play an essential part in your conference planning checklist this autumn. They act as visual anchors for your brand, drawing attendees in and making them curious to learn more about your organisation. Done well, displays and banners add aesthetic value to your stand and reinforce your brand presence.
Branded Clothing
Branded Clothing is a simple but effective way of keeping your team looking professional. A slick and consistent look can help you to stand out from competitors and attract visitors who value professionalism and trustworthiness to your exhibition stand. It can also help to create a sense of belonging and unity amongst your team. Branded clothing doesn’t just have to be for staff uniforms, it can also be a great giveaway to potential customers. Branded beanie hats, caps or even socks make for practical and durable giveaways which have a big impact on brand awareness.
Pens
Pens are practical, low cost and a great giveaway for any event. Their usability keeps your brand at the forefront of your audience’s mind for years to come. Plus, with an array of colours and styles to choose from, you can find an option to suit all budgets.
Notepads
Brand consistency and an eye for detail can make a real difference at events. This goes right down to the smallest details such as the notepad your team uses to take notes in front of delegates. Thankfully we have a range of branded spiral-bound or hardcover notepads for your team, don’t forget to include a branded pen to use at the same time!
Brochures
Stapled, perfect bound and hardcover books are a perfect way to showcase your business at your next event. Annual impact reports, showcasing your products or highlighting your services, brochures offer a professional and tangible way of getting your message across. If you are looking for a finish with a difference, why not embellish them with spot UV varnish, soft touch lamination or foil to create that touch of luxury?
Drinkware
From providing branded glasses for your team to drink from throughout the day to water bottles for giveaways, drinkware is a great way of keeping front of mind with your target audience. We supply plastic pint and half-pint glasses for events, drinks bottles (plastic, metal and eco-friendly) and travel cups for people on the go!
Bags
With a large area to add your logo and any messaging, promotional bags are ideal for generating brand awareness. Versatile, useful and brandable, this giveaway is going to be used time and time again. After all, there’s nothing more useful for exhibition delegates than a tote bag to carry their growing collection of leaflets and brochures. We offer a wide range of colours, styles and fabrics to choose from.
Branded Lanyards
Branded Lanyards at events or corporate get-togethers are a great way to unify teams and colleagues. A simple, elegant and lightweight way of displaying your brand and employee contact details, lanyards can be used across many contexts making them a cost-effective addition to your event.
Tech Gifts
Tech Gifts may include USB sticks, earphones, battery packs and phone chargers and are a unique, memorable and practical option for promotional giveaways at events. Plus with large print areas and full-colour digital printing, we can ensure it is in alignment with your brand.
A Special Offer!
This September we are delighted to offer you a special offer to help kick start your events and conference season. We are offering:
- 250 FREE full colour business cards on 450gm silk with any exhibition counter.
- 500 FREE A5 double-sided full colour leaflets on 150gm silk with any stretched fabric wall.
- Plus many more!
The small print: These offers are valid until midnight Monday 30 September 2024, subject to terms & conditions and availability, on a first come first served basis.
If you are planning your next conference or event, get in touch to book a discovery call to see how Q Print can help you to get organised and make the most of this opportunity.
